Marketers Are Drowning in Tools

A typical marketer uses:

  1. Google Ads / Meta Ads
  2. Notion / Trello / Jira
  3. GA4 + Looker Studio
  4. Email/SMS platforms
  5. Lead forms, landing pages, bots
  6. Creatives, AI tools, automation tools
  7. A heavy CRM designed for sales teams


The result?

  1. Data is spread out
  2. Analytics are split up
  3. Leads get lost
  4. Teams do not have one main source of truth
  5. Reporting needs hours of work by hand


Today, when you do marketing without a CRM, you do marketing without analytics.


What Marketers Actually Need from a CRM in 2025

1. Radical Simplicity

Many CRM systems are made for sales teams or big companies.

Marketers want something different.

  1. forms and quizzes made in just minutes
  2. dashboards right away
  3. zero onboarding
  4. no help from IT
  5. no “CRM fatigue”

The future is all about micro-CRM systems for marketers. These are simple. They are quick. They put analytics first.


2. Channel-Level, Conversion-Level Analytics

Marketers need to know some good and simple things. These questions matter a lot.

  1. Where does the lead come from?
  2. How much do we pay for each lead?
  3. Which channel brings in the real money?
  4. Which manager is missing chances?
  5. Where do we lose money in the funnel?

A CRM should have this all on one dashboard. You should not have to use ten different tools to see everything.


3. Automations Without Developers

A marketing-focused CRM should allow:

  1. automated follow-ups
  2. trigger-based workflows
  3. segmentation based on user actions
  4. reminders for managers
  5. source-tracking for every lead
  6. integrations in one click

This accelerates the cycle:

Test → Measure → Scale.


Why QUST.app Is the New Generation of Marketing CRM

QUST.app brings together CRM, a quiz builder, forms, and analytics in one easy-to-use tool.


Key advantages for marketers:


✔ Extreme simplicity

You can make a quiz or form in just a few minutes. You do not need any training for this. There is no need for developers, either.


✔ Analytics that matter

Each lead automatically includes:

  1. channel
  2. campaign
  3. UTM data
  4. quiz answers
  5. time to complete
  6. manager status


This gives marketers full funnel visibility.


✔ Custom quizzes & forms

This is great for lead generation. You can use it in real estate, beauty, education, events, clinics, and many other services.


✔ No-code automations

Trigger messages, task reminders, status changes, smart routing.


✔ Single Source of Truth

All of the marketing data is now in one place.

That is the main reason why QUST.app stands out.


CRM Comparison for Marketers (2025)

(evaluation purely from the marketing perspective)



Conclusion: The Future of Marketing Belongs to Light, Simple, Analytics-Driven CRM

Modern marketers have one goal:

to make business predictable and profitable.

Today, people who market have one main goal.

They want the business to be steady, and they also want it to make money.

And that requires:

  1. clear analytics
  2. unified data
  3. simple workflows
  4. fast experiments
  5. automation
  6. transparency


Heavy all-in-one CRMs can slow the team down.

The new tools, like QUST.app, help marketers move fast, work better, and grow in a smarter way.

This is in line with how Strands Global does things.

They care about clarity, doing things well, using new ways, and thinking about results first.